We get regularly approached by friends and colleagues for help on their websites, facebook pages, or Instagram accounts.
A lot of journalists and publishers are putting great effort in getting online and using social, but they are not achieving the desired results. It’s frustrating, especially as many of them are not big organisations that can afford to have an engineering department.
ID Africa has had to help many configure their Instant Articles; built totally new websites for others, helped some recover hacked accounts, and trained dozens on how to use many tools that can help them get better results. Plaqad has had to offer free advice, training and guidance to freelance content creators, journalists and small media organisations on how to promote their platforms and works.
These professionals are enthusiastic about the opportunities social media brings. But not having the basic skills, or adequate support from the mostly large organisations like Facebook, Twitter, Google, and co, can prove to be frustrating. So, in 2017, we decided it was better to set up a system that periodically provides an opportunity for us to learn and share, on an ongoing basis, so we can all get the best value out of our careers and businesses.
Journalism is under economic threat globally, and especially in Africa, because of failing business models. Technology, which disrupted journalism in many ways, offers an opportunity to reclaim control and innovate. But we cannot deploy or exploit what we do not understand.